Benchmark Marketing

Exclusive distributor of consumer-electronics of leading vendors (from China, Taiwan, Denmark, France and Switzerland) to Israel with a powerful re-sellers network of 1,000+ retail outlets in Israel; Considered as one of the top value-adding distributors in Israel performing importation, distribution and localization of products and providing after sales customer support and an advanced lab. Built the MIO brand in Israel (for GPS devices), working closely with leading branding, advertising and PR agencies. Developed the BRAVO brand (initially for DECT cordless phones and later for a line of accessories). Launched a direct channel - a branded ecommerce web site.