Herald and Associates

Benjamin Herald Associates is a full service national consulting firm that specializes in business management and organizational leadership with a particular focus on the automotive and finance industries. The firm is renowned for its expertise in automotive Special Finance and Buy Here Pay Here sales and operations. Our automotive clients range in size from small, single-point independent automobile dealers to large multi-store franchise automotive groups selling in excess of 500 vehicles per month. Our professional consultants use a unique, hands-on, consultative style to teach dealership operations management, sales management, sales, and finance through proven procedures, techniques, business planning and accountability metrics that increase the net profitability of our clients. We guarantee results by concentrating our expertise on the “4 P’s of Business” - People, Processes, Products, and Promotion, and offer detailed, tailored services in each area. Our marketing department offers a comprehensive market analysis for client strategic business planning and develops marketing plans with high-impact full-service, creative advertising campaigns that build brand awareness and increase sales traffic. We can aggressively purchase media in every market of the country as well as provide clients with some of the best sales leads available. Tom Herald and Ben Donnarumma, the company founders, are the nation’s leading authorities on Automotive Special Finance and Buy-Here-Pay-Here and, they are recognized experts on business leadership. Their passion is the mission of this firm - to help you grow your business, your people, and your profits.