Bergerson Design

Bergerson Design is a consulting firm dedicated to the emerging autonomous transportation industry. As a thought-leader, strategist and designer, I work with start-ups, existing businesses and organizations in the autonomous tech space to inform and educate about the incredibly impactful consequences that the autonomous revolution will have, and is already having, on the transportation industry as well as on society as a whole. I provide support to businesses in the transportation industry towards developing an optimal business strategy and road map that ensures the business not only survives the impact of the autonomous revolution (because many will not), but also thrives in the eventual mature landscape of the autonomous technology space. Primary activities include: -Present to and consult with start-ups and Fortune 500 companies including Google, Uber, Lyft and Mercedes Benz about the economic opportunities and strategic consequences of the impending transportation industry disruption created by the advent of autonomous vehicles. -Educate the public about the impact of the autonomous vehicle revolution at public forums like the Tesla Motor Connect Convention in Santa Clara, local events like the Tuesday Talks speaking series in San Francisco and through interviews with media outlets such as the Talking Tesla podcast. -Provide strategy and solutions for market opportunities in the autonomous technology industry as well as industrial design and design conceptualization industries. -Advocate for societally beneficial designs and policies in the realms of transportation, futurism and entertainment.