Bet on her

While gambling-related harm is often viewed through the lens of the gambler, the devastating impact on families, partners, and loved ones—particularly women—remains underrepresented. We are here to change that. We are women with direct lived experience as affected others. We understand the emotional, financial, and relational toll of gambling harm because we have been in your shoes. As financial education specialists, we also recognise how deeply mental health, relationships, and overall well-being are impacted by gambling harm. Our Mission We bridge the gap in support for women impacted by someone else’s gambling. Through education, community, and practical tools, we provide a lifeline for those who often feel unheard and unsupported. Our approach is holistic, focusing not just on financial recovery but also on relationships, confidence, and overall well-being. The Unique Challenges Women Face The specific challenges women face in relation to gambling harm are becoming increasingly apparent. Socio-economic pressures, caregiving roles, and sometimes abusive relationships contribute to a complex experience of gambling harm that is distinct from men’s. While men still gamble slightly more than women, the gap is closing, especially in online gambling. For many women, gambling often becomes a way to emotionally escape or cope with financial stress, difficult relationships, or trauma. However, the stigma surrounding gambling—often seen as a "man’s problem"—leaves many women feeling isolated, preventing them from seeking help. At Bet on Her, we are changing the narrative. We focus on the recovery of families directly impacted by gambling harm, ensuring affected women receive the support they need to regain control of their lives.