Beyond 4Ps

"I want to learn something that would be actually practical and useful. There has to be something Beyond The 4Ps!" Do you ever feel like what you're learning during your MBA is too theoretical and cannot be applied in real world? Do you find yourself confused as to how any of it would be actually be useful in the industry? Well, You are not alone. We were in a similar position of confusion and anxiety when we witnessed the world of sales and marketing up close in our internships. The terms, jargons, and the job was unlike anything we read about in those textbooks. It was overwhelming and not anything we were prepared for. And hence we present to you 'Beyond 4Ps'. A YouTube channel to ensure that you never have to feel unprepared for the challenges you'll face. Our focus is- 1. No MBA student should feel that there is lack of practical information and knowledge out there 2. To make you aware of how real world Sales & Marketing is undertaken in the industry 3. To make you learn-by-doing, through solving real life problems and cases together You might ask, who are we? 1. Shivam Malhotra- PPO from Dabur. MBA (IB) from IIFT Co'22. D2C Top 100 B-School Leader. National Runner-Up 'HCCB Case Challenge 2021', National Runner-Up 'Philips Think Up Challenge 2021', National Semi Finalist 'Tata Steelathon 2020', National Semi Finalists 'Bond with Pidilite 2020', National Semi Finalist 'Optum Stratethon 2020'. 2. Prateek Balwani- PPO from Dabur. MBA from FMS, Delhi. CAT 99.82%iler, XAT 99.98%iler. Campus Runner-Up 'ITC Interrobang 2021'. Accenture B-School Campus Finalist 2021. We created B4P to fulfill our vision of imparting practical knowledge to students so that nobody suffers because of the lack of on-ground knowledge. So, welcome to the world of marketing. There is so much left to explore, once you start looking Beyond the 4Ps.