Beyond the Interface

Beyond the Interface is a consumer/user research and usability testing consultancy dedicated to ensuring that our clients' products and systems meet the needs of target customers for feature functionality and ease of use. Starting with our clients' vision, goals and the needs of their target audience, we guide clients through the development of a user experience and usability strategy, and interactive innovation through collaborative consulting. By utilizing end-user input, BTI will help clients discover new opportunities, features, functions and capabilities, as well as identify areas for improvement on existing products. The success of any app or application is directly related to how well the development organization meets the needs of it's users and addresses a series of usability challenges. Beyond the Interface supports our clients through product visioning workshops, target customer interviews and field observations, user performance and usability testing. BTI’s analysis of business processes and job task flow helps clients elevate their teams through usability testing, user experience (UX) and interaction design. Across markets and industries, BTI considers human factors, usability and user experience for overall project success and client satisfaction. Working with clients like Xerox, Eastman Kodak, Kodak Alaris, USAA, Guilder Lehrman Institute of American History, Lexis Nexis, Savin Corporation and DX Imaging, we have a proven track record of guiding our clients to conceive, develop, launch and maintain system and products that their users judge to be useful, effective, error free and easy to use.