Beyondperks

About Beyondperks - Loyalty, Reimagined for Growth. Beyondperks was founded with a clear mission: to help brands transform their loyalty programs into engines of long-term profitability. In a world where points are plenty but profit is elusive, we bring clarity, structure, and commercial sense to loyalty. What sets Beyondperks apart is not just our vision—it’s our people. We’ve built a world-class network of consultants and advisors, each a specialist in their domain, operating across key global markets. Whether you're in Singapore, Sydney, Dubai, London, or New York—there’s a Beyondperks expert ready to support your program’s success. Together, we bring nearly 200 years of collective experience in designing, launching, and scaling loyalty and engagement strategies across verticals like retail, travel, banking, telco, and fintech. About Gunjan Kumar Founder & CEO, Beyondperks Gunjan Kumar is a globally respected voice in loyalty innovation, with over 26 years of hands-on experience creating and commercializing customer engagement platforms across five continents. His journey has taken him to 58+ countries, partnering with brands to reshape how loyalty delivers real business impact. Having held leadership roles across industry leaders like IBS Software, Collinson, Loylogic, Edenred, and Loyyal, Gunjan brings a rare combination of strategic insight and commercial execution. He founded Beyondperks with a simple belief: loyalty programs should drive profit, not just participation. Today, he works closely with brands and loyalty companies to help them unlock growth, reduce inefficiencies, and reimagine what loyalty can achieve.