BEYOND REASON

Nathan Axford and Olivier Tjon operate on the intersection of brain science and economics. 'Beyond Reason' is the development vehicle through which they create IP poised to trigger the NEUROTRANSFORMATION of MARKETING and COMMERCE. Their creation, consisting of 20+ brand management products, overarching intellectual framework, research technology and data processing software was developed, tested and proven in close collaboration with wold class brands: L’Oreal, Ikea, Chanel, Decathlon, Lay’s, Volkswagen, Unilever, Siemens Health, Coty, Hbsc.. in a wide variety of consumer categories : beauty, retail, luxury, dportd , fmcg, tourism, finance, automotive, banking, telco,..in +40 countries In simple words? Nathan and Olivier have used the best available science to build a transformative neuro-based brand management framework and toolkit that addresses most marketing challenges and commercial issues, both strategic and operational. Where's the value in all of this? “We harmonise brand management processes with the brain processes that govern what consumers value like and buy... Just image what this means in terms of ROI and bottom line” Nathan Axford & Olivier Tjon.