Beyond XR

Beyond XR is a UK‑based immersive‑technology studio specialising in “phygital” solutions that transform complex physical environments into interactive 3D twins. Combining rapid NeRF‑based 3D capture, Unity‑powered simulation and AI‑driven guidance, we enable organisations to visualise, test and optimise operations—from warehouse layouts and manufacturing lines to VR training programmes and metaverse events—all within a single, cross‑device platform. Founded by Amazon and Vinted operations veteran Martin Pound and award‑winning XR strategist Jamie Bykov‑Brett, Beyond XR delivers prototypes in days, fosters four‑times‑faster learning retention, and unites stakeholders in one living model. Our offerings include SOPHIA for human‑centric digital twinning, bespoke virtual worlds for immersive learning and collaboration, and AR configurators that bring solutions to life in real time. With a hybrid business model of project‑based builds, seat‑licences and custom integrations, Beyond XR empowers clients across e‑commerce, logistics, manufacturing, healthcare and events to make smarter decisions, accelerate innovation and engage teams like never before. By utilising the latest cutting-edge visualisation technology, we help our clients create virtual meeting hubs that provide an immersive experience and the capacity to do more than is possible in a physical space. Our virtual environments are the perfect solution for those looking to stay connected while maintaining their location independence. Join us as we revolutionise the way people interact in digital worlds.