#BeYourselfAtWork - 'Sounds Like Me™' From iAM

We amplify humanness - energising senior leaders, inspiring connected teams, and unlocking authenticity at scale through intelligent AI and deeply powerful human conversations powered by iAM technology with Sounds Like Me®. www.soundslikeme.com BY@W is a B2B technology movement working to amplify uniqueness and productivity at work. With our core product iAM, people define who they are, their values, their character. Using our iAM Agents we hyper-personalise copilots and LLM’s for each individual user. As a result generative AI sounds like you and the iAM Agent acts as a coach to enable the user to be their best self, putting each human being at the heart of technology. With the BY@W product iAM, people define who they are, their values, their character. Leaders and teams use iAM to be the best they can be and whole businesses modernise and differentiate their culture to build enterprise value and differentiate how they show up authentically. Every iAM is unique because you are. Self created, iAM is not a psychometric or assessment tool. No one is telling you who you are. There are no categories of values, strengths or groups of colours or letters. You create your iAM, guided by the iAM constructs built into unique questions and the iAM process. iAMers say that they are more than twice as likely to plan to stay with their current organization and are 53% more excited about their career. In 2025 BY@W are joining forces with tech giants, AI consultancies and workplaces to create a shift in humanity because of how we work, amplifying individual authenticity to drive the adoption of AI by humanising it.