Big Penny is a digitally-focused creative strategy consultancy founded by Kristin Rupert, a career-long digital strategist and agency veteran who yearned for a better way to work in the advertising world. While working on “the inside,” she discovered an opportunity to maximize creative potential - by getting rid of the constructs holding it back.
Big Penny was born from the desire to spend less time on things that don’t matter, and more time on things that do. Less time catering to bureaucracy and waiting in line amongst the red tape of a large agency machine. More time understanding the client’s business goals, building a creative partnership, and breaking through roadblocks in achieving those goals.
Big Penny embodies the concept that one, small creative step can have an exponential impact. Leaning into curiosity, being a little bolder, connecting more authentically, pushing one boundary, can create more dynamic and impactful connections.
Big Penny acts as the bridge between the worlds of data analysis and creative. We distill both quantitative and qualitative insights into refining how your brand shows up and communicates with consumers.
We do this by providing top notch creative direction and digital content, while developing a strong working relationship with clients based on trust and transparency. The goal is to develop strong growth-focused creative that clearly communicates with your ideal consumer.
Company Details
- Founded
- -
- Industry
- Marketing Services
- NAICS
-
Advertising, Public Relations, and Related ServicesAdvertising AgenciesMedia Buying AgenciesMedia RepresentativesOutdoor AdvertisingDirect Mail AdvertisingAdvertising Material Distribution ServicesOther Services Related to Advertising
- Website
- http://www.bigpenny.co
- Keywords
- Creative Strategy, Content Strategy, Growth Marketing, Performance Creative, Creative Direction, CRO, Digital Advertising, ECommerce, DTC, Social Media Marketing, Digital Marketing, Integrated Marketing, Marketing Consulting, Content Marketing, Digital Strategy, Digital Marketing Consulting, Creative Strategy Consulting, Content Strategy Consulting, Digital Advertising Consulting.
Big Penny Questions
Big Penny's website is http://www.bigpenny.co
Big Penny's LinkedIn profile is https://www.linkedin.com/company/big-penny
Big Penny's industry is
Marketing Services
Big Penny's top competitors are
Ai Marketing Agency Ai,
Travel4purpose,
Via Bar Detroit,
Big Penny,
Magnetica Communications Llc,
Clairvoyagency,
Mobeel Narrative,
Werd Media Co.,
Designs By Aurel, Llc,
Kat & Crew.
Big Penny's categories are Marketing Services
Big Penny's founding year is 2023
