Big Scary Cranium

We make businesses more important to customers. (Update) We are excited to be named 2014 Silverpop "Agency Of The Year" and Winner of "Best Use Of Marketing Automation!" If you are an existing Silverpop client and want to get the most out of this amazing Marketing Automation tool, visit bigscarycranium.com/discovery Ok, about our process: We begin by implementing a unique Voice of Customer exercise designed to uncover core customer Buyer Journey models. Unlike with most market research, this exercise is designed to paint a picture of the opportunities for education and eventually direct engagement with customers through every stage of the marketing funnel. These customer insights then fuel the development of marketing strategy. Next, we develop engagement strategies following the map outlined during the Voice of Customer process. The end result of this phase is a content marketing strategy that combines digital, offline and in-person event opportunities for connection. Our goal is to develop pathways for customers to learn, engage and eventually make an informed purchase. Finally, we produce the various websites, infographics, videos, written content and other assets needed to attract, connect and engage your customers. Our team of creative geniuses and operational gurus make marketing and sales more effective and trackable, increasing revenue and producing easily defensible ROI.