Billalo

Billalo is a startup that develops and markets an online platform in the form of Software as a Service that empower marketers and let them save time and money on Out of Home advertising campaigns planning, providing data and deep insights. The expression out-of-home (whose acronym is OOH), as the name suggests, indicates an advertising medium whose use takes place outside the home environment. Billalo focuses on advertising billboards, dynamic advertising on buses, trains and other public and private transports, but also innovative forms such as advertising covering the scaffolding installed during construction works on the facades and exclusive advertising spaces set up in the venues that host big events. The SaaS is a B2B platform that brings the OOH advertising segment closer to the programmability and measurability of the typical results of online advertising, in particular programmatic. It is a service that allows the management and sale of OOH advertising inventory, also measuring their promotional effectiveness through the analysis and processing of urban mobility data from various sources (including own detection devices) crossed with the characteristics of the advertising billboards themselves. The SaaS solution is aimed at public and private advertising owners and companies and advertiser agencies.