Black Cornice, Inc.

Black Cornice provides B2B Marketing Consulting specializing in SaaS Demand and Lead Generation as well as Operational Systems and Workflows. Focus Areas Include: - Defining and Sizing Target Markets through product and portfolio evaluation - Researching and Mapping prospect journeys, personas and needs to support a customer-centric approach - Recommending and Implementing systems to align marketing automation and CRM strategy w/ pipeline needs - Providing analytically based direction and predictive model forecasting and budgeting for strategic growth - Vetting and Managing key Agency partners for maximum effectiveness - Optimizing the marketing mix to maximize return across all media and tactics, including: Account Based Marketing (ABM), Paid Search, SEO, Content, Affiliate, Referral, Direct Mail/e-Mail, Nurture, Sales Enablement, Telemarketing, and Mass Media (TV, Radio, Print, OOH)