Reading Eggs - Blake eLearning

Blake eLearning came from humble beginnings 30 years ago in Australia, when CEO Matthew Sandblom set up a modest publishing company in a small attic in the Sydney suburb of Glebe. Over time, the company has grown to the point where our award-winning products are used all over the world by millions of children. Now we have offices in Australia, United States and the United Kingdom, as well as partners in South Africa, New Zealand, Canada and China. The key to our success is simple—we are passionate about creating better ways for children to learn. At the start, this meant publishing books that both teachers and students found easy and enjoyable to use. And while this is still a very successful part of what we do, in more recent times we’ve transitioned to digital education, which has transformed the way children are learning the core academic skills of literacy and numeracy. Our flagship product Reading Eggs—our online reading program for ages two to 13—was launched in 2008, and today has been used by over 10 million children in 169 countries. This program is a true embodiment of everything we stand for—giving children better ways to learn by making it highly engaging, enjoyable and of course, effective. Following the success of Reading Eggs, we went on to create additional learning programs like Mathseeds, our online mathematics program for ages 3–9, and our latest Reading Eggs Junior, which launched in 2017 and is the most comprehensive early learning program for toddlers aged two to four. Today, we’re proud to be a recognised leader in creating innovative and exciting learning resources for teachers, parents and children around the globe.