blu e-Cigs

blu was launched in May 2009 by Australian entrepreneur Jason Healy and other investors in Charlotte, North Carolina. Jason Healy is the founder and former president of blu. Healy called blu "a lifestyle brand for smokers". Lorillard Tobacco Company purchased the bluCigs brand for an estimated $135 million in April 2012 and expanded into the UK market by taking over the existing Skycig brand for $48.5 million. This made them the first of the Big Tobacco companies to enter into the e-cigarette market. * This page represents blu eCigs from 1999 until its sale to Lorillard in 2013.