Blue Friday

t Blue Friday we understand you can’t just stop buying things. “Black Friday” is as much about accessibility for some as it is about overconsumption for others. Our mission is to change the conversation and give people the ability to still shop and also make a positive impact. Blue Friday is a collaboration of brands and consumers working together to use business for good. Every year on “Black Friday” the participating brands pledge to donate 15-50% depending on their business capabilities of their profits to a jointly selected Ocean based cause.