#BlueRibbon

Established in 2019, the #BlueRibbon movement was started with the sole purpose of empowering, uplifting and educating women and girls around South Africa to become unified front dedicated to advocating for their own rights, on their own terms. Following the self-ascribed motto - My Body, My Choice, My Future - the #BlueRibbon movement gleans heavily from its core values and beliefs that woman and girls around the world should not sacrifice their lives, freedom, safety or dignity in an effort to conform to the constricting norms of society and modern-day patriarchy. Through a carefully curated group of women who strongly align with our beliefs, our Champions, the #BlueRibbon movement will mobilise thousands of people to build a world where no woman will have to suffer judgement and condemnation for rightfully choosing to put herself, and her body, first.