Blumera

Designer and actress Mehera Blum prefers to be viewed as a creator, and it is through this magic of creation that she produces the beauty manifested in her eponymous brand Blumera. Her haute collections are coveted items with a fan following that includes Hollywood elite Eva Mendes, Jessica Alba, Olivia Wilde, Yoko Ono, Uzo Aduba, Kesha, and Katy Perry. Fashion editors worldwide have recognized Blumera with features in Vogue India, Life and Style, InStyle, L’official, People, Los Angeles Times, and Hollywood Reporter. Yet while the world appreciates her products as runway material, the essential nature of her company is about creativity, serendipity, and, in Blum’s words, “divine design.” From a very young age, Blum had a passion for international travel, an eye for design, and a desire to find a connection between inner peace and authentic beauty. Blum travels the world creating collections inspired by each locale and its people, resources, and skills. While Blum’s products reside on the red carpet, the foundation of her company and her life philosophy involve more fundamental principles. Everything Blum creates is designed to be functional, authentic, durable and substantial. She focuses on the innate resources and skills of a land and its people, considering traditions that have been followed and passed down for generations. Her inspiration is rooted in the relationships she cultivates through travel, and those experiences are reflected in her design. Over the past decade, as her products have popped up in celebrity environments and in posh boutiques and department stores worldwide, Blum has continued to seek out and create beauty in both a physical and a spiritual sense. Just as her collections convey beauty, so do her relationships with people. Blum is equally comfortable on the sewing floor, in the field, or at the table of royalty, and the connections she makes in her travel and in her work allow her to spread that beauty worldwide.