Beijing Normal University School of Future Design

Beijing Normal University (BNU) is a key affiliated institution to the Ministry of Education and a leading comprehensive university of higher education known for teacher education, education science, and basic learning in both the arts and the sciences. Beijing Normal University at Zhuhai (BNU Zhuhai) is an essential component of the construction of “a comprehensive, research-oriented, world-class university with Chinese characteristic and leading teacher education” and a southern campus of the same level of standard as Beijing Campus in accordance with the university’s development strategy of “One University, Two Campuses” and the principle of “High Standard, New Mechanism and Internationalization.” As part of BNU’s strategic planning of establishing a world-class diversified university, aligning with BNU standards, BNU Zhuhai has its focus and complementary advantages focusing on meeting major tasks of the Belt and Road Initiative, boosting the Guangdong – Hong Kong – Macao Greater Bay Area integrate development, and serving local economic as well as social advancements. Beijing Normal University School of Future Design (SFD) was established in June 2021. Based on the leading disciplines of Beijing Normal University and grounded at the cross-disciplinary research in arts, technology, and education, SFD fosters an integrated practice of research, education and practice through collaboration across humanities, arts, design, technology, and social sciences, and provides problem-driven and project-oriented education within complementary disciplines. It covers three research directions: Design and Future Production and Lifestyle, Art and Technology, Design and Education. Intending to provide pioneering and exploration practices for the design industry, SFD aims to equip innovative talents with professional literacy, cutting-edge vision, comprehensive analytical skills, and scientific and humanistic concepts.