Bobby Rides Backwards

Bobby Rides Backwards is an entirely AI-generated and AI-managed mountain biking apparel company. Everything from the company name, brand, and business model— to its marketing assets, social media posts, website, and business strategy is run entirely by a network of generative AIs trained on two years of content from the most successful mountain biking themed instagram and apparel companies on the market. It is entirely self-sustaining and profitable. Outwardly, the @bobbyridesbackwards Instagram is a collection of absurdist, tongue-in-cheek mountain biking products that can be "purchased" on the website, backwardsbobby.com. These ridiculous, fantastical products drive traffic to the store that sells real, high-quality mountain biking apparel and accessories to enthusiasts.