We’re all about happiness you can wear. Our story begins in 1991.
Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?
Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.
Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.
Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.
“His main piece of advice is always be yourself,” Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.”
Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
Company Details
- Employees
- 854
- Founded
- -
- Phone
- 866-291-3363
- in****@****inc.com
- Industry
- Retail Apparel And Fashion
- NAICS
-
Clothing and Clothing Accessories StoresClothing StoresShoe StoresMen's Clothing StoresWomen's Clothing StoresChildren's and Infants' Clothing StoresFamily Clothing StoresClothing Accessories StoresOther Clothing Stores
- Website
- boden.co.uk
- Keywords
- of Boden’s Junior Designers.
Boden Questions
Boden's helpline number is 866-291-3363
Boden's website is boden.co.uk
Boden's LinkedIn profile is https://www.linkedin.com/company/boden
Boden has
854 employees.
View email and phone details for 854
employees at Boden.
Boden's industry is
Retail Apparel and Fashion
Boden's top competitors are
Mint Velvet,
Oliver Bonas,
Next,
Asos.com,
Sweaty Betty,
The White Company,
Marks And Spencer,
White Stuff,
Astrid & Miyu,
Nobody's Child.
Boden's support email address is info@bodeninc.com
Boden's categories are Retail Apparel and Fashion
Boden's founding year is 1991
