Bold Innovation Group

We help commercial leaders in fleet, mobility, and other complex B2B sectors win more, retain more, and perform at a higher level; by transforming strategy, propositions, and sales effectiveness. Founded by James Crawford BIG was born from James’ 16+ year experience in mobility & fleet. He brings a track record of transformations that have led to record-breaking sales years, award-winning propositions, and measurable performance lifts for industry leaders including Zenith, Novuna. In senior leadership roles, James has: - Increased tender win rates by 45% - Driven 55% new business growth in a single year - Improved sales efficiency by 30%+ - Supported Fleet News Leasing Company of the Year wins at two companies in the year following transformations. Now, as an independent consultant and founder of BIG, James combines board-level strategic thinking with the ability to execute in the trenches; offering a rare mix of vision and delivery. The BIG 3 - Our Core Disciplines 1. Business Offerings – Product development, new partnerships, and strategic account management capability that align to market needs and create competitive advantage. 2. Proposition Messaging – PR, marketing, prospecting, tenders, presentations, and customer communications that articulate your value clearly and compellingly throughout the sales cycle. 3. Commercial Excellence – Data strategy, CRM optimisation, sales enablement, and streamlined sales operations that maximise efficiency and effectiveness. Flexible Engagement Models From deep-dive consultations and project-based support to fractional leadership, training, and ongoing assistance, BIG delivers the commercial firepower you need - on your terms. If you’re ready to sharpen your proposition, elevate your sales performance, and achieve market-leading results, let’s talk.