Book design, layout and typesetting

Why should you get a professional layout design? Imagine if you had to read a text that has no titles, no indents, and generally no way of determining the importance of certain sentences… just plain text going on forever. It would be frustrating, we know. This is how some readers feel when a book is poorly designed. But it’s what’s inside that counts, you might say, and we agree. Content is king, and a well written book should be easy to enjoy. Good design principles when applied to layout design help to improve readability, and thus encourage the reader to keep turning those pages.