Boo Pala

Eponymous designer Boo Pala looks at fashion as an artistic medium which she can view and form to her taste. She designs for women who are sporty, masculine and full of British attitude. The vibrant ready-to-wear brand aims to push boundaries of colour, silhouette and textiles. The policy of the slow fashion brand is to provide individuals the finest quality in fashionable products whilst focusing on sustainability. Innovative and remarkably ethical philosophy adapted in order to create the best environment for workers rights and eco-friendly solutions for the world we live in. Zero waste approach is taken, everything is recycled, upcycled or donated to art and design universities. New technologies are applied to reduce the water usage for natural fiber fabrics. For synthetic material productions plastic bottles are recycled. Boo Pala London concentrates on collections that tell a timeless story than following obligated seasons.