Boots Media Group

Boots Media Group (BMG) is a leading retail media network agency in Europe, founded in 2021 by Boots UK, the UK’s number one Health and Beauty retailer, alongside retail media pioneers SMG. Established to help brands activate high-performing, omnichannel marketing campaigns to the UK’s Health and Beauty consumers, BMG leverages rich first-party data from over 17 million Boots Advantage card users to accelerate brand growth. Our unmatched technology and data insights make us the most comprehensive media toolkit among European retail media networks.* This ensures that your campaigns are always driven by creative thinking, precise targeting, and innovation. Partnering with BMG gives you the opportunity to increase shopper trust by aligning your brand with the UK’s most trusted name**, steeped in 175 years of heritage. Don’t just take our word for it—according to a recent Mesh Experience report, shoppers were twice as likely to recommend a brand they encountered through Boots media. From stocking the Love Island villa to raising awareness about crucial healthcare concerns, you’ve come to the right place for campaigns that help customers look great, live well, and get better. Join us in accelerating brand growth through unrivalled access to the UK Health and Beauty consumer. *Mars Agency Report 2023 ** Most Trusted Brands Report, Morning Consult 2023