Boring Money

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At Boring Money, we blend quantitative data with tailored focus groups, interviews and customer feedback to build a meaningful picture of what customers think about the world of finance: What do they want? What are their current behaviours? And what might tip them into new opinions or action? Founder and MD Holly Mackay has worked in the investment industry for 20 years, watching an endless procession of the Old School Brigade wanting to "educate" investors and force them to read pages of gobbledygook - which she thinks is patronising and unhelpful. Boring Money cuts through the industry jargon to help consumers make better financial choices. Our team has (we hate to admit) more than 150 years of combined experience across a range of subject areas and techniques. But most importantly, we are genuinely passionate about learning how consumers engage with financial services, and helping brands to make that happen.

Company Details

Employees
31
Founded
-
Address
10 Lower Thames St, London,england Ec3r 6af,united Kingdom
Industry
Financial Services
NAICS
Finance and Insurance
Monetary Authorities-Central Bank
HQ
London, England
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News

Boring Money’s Holly Mackay: RIP Nutmeg and robo to boot - Investment Week

Boring Money’s Holly Mackay: RIP Nutmeg and robo to boot Investment Week

The Gender Investment Gap Is £567billion – We Need To Fix That - Grazia Daily UK

The Gender Investment Gap Is £567billion – We Need To Fix That Grazia Daily UK

How to pick an investment platform for your ISA - MoneyWeek

How to pick an investment platform for your ISA MoneyWeek

Four in five older clients believe children won’t stay with their adviser - Money Marketing

Four in five older clients believe children won’t stay with their adviser Money Marketing

How 10% of your pension could be forced into risky businesses, by investing expert HOLLY MACKAY - This is Money

How 10% of your pension could be forced into risky businesses, by investing expert HOLLY MACKAY This is Money

Give me the drama of women's sport over the boring Club World Cup - Daily Mail

Give me the drama of women's sport over the boring Club World Cup Daily Mail

Women missing out on £599 billion in Gender Investment Gap - ResponseSource

Women missing out on £599 billion in Gender Investment Gap ResponseSource

Make cash child’s play - 6 May 2025 - Closer UK Magazine - Readly | All magazines - one magazine app subscription

Make cash child’s play - 6 May 2025 - Closer UK Magazine Readly | All magazines - one magazine app subscription

I was flummoxed by my finances, but I’m figuring it out - The Times

I was flummoxed by my finances, but I’m figuring it out The Times

Robo-advisers: what are they and the best of 2024 - The Telegraph

Robo-advisers: what are they and the best of 2024 The Telegraph

12 ways to cut Christmas costs without cutting the fun - The Independent

12 ways to cut Christmas costs without cutting the fun The Independent

UK gender investment gap widens by £54bn in a year to £567bn - Investment Week

UK gender investment gap widens by £54bn in a year to £567bn Investment Week

Virgin Money launches new investment service - MoneyWeek

Virgin Money launches new investment service MoneyWeek

Engagement with pensions rises despite only 13% receiving advice - Money Marketing

Engagement with pensions rises despite only 13% receiving advice Money Marketing

Will my green investments help me to retire in 8 years? - The Times

Will my green investments help me to retire in 8 years? The Times

Robots CAN make you money picking stocks - here's proof - This is Money

Robots CAN make you money picking stocks - here's proof This is Money

Boring Money: Fund investor trading activity plummets as pessimism grows - Investment Week

Boring Money: Fund investor trading activity plummets as pessimism grows Investment Week

Advice gap widens as 12m adults opt for DIY investing - Money Marketing

Advice gap widens as 12m adults opt for DIY investing Money Marketing

Boring Money: Vanguard provides best value while Baillie Gifford leaves top ten - Investment Week

Boring Money: Vanguard provides best value while Baillie Gifford leaves top ten Investment Week

Should investors use ready-made portfolios? - This is Money

Should investors use ready-made portfolios? This is Money

Holly Mackay road-tests 13 of the largest DIY investing platforms - This is Money

Holly Mackay road-tests 13 of the largest DIY investing platforms This is Money

Boring Money's Holly Mackay reveals hot tips for the new season of Isas - This is Money

Boring Money's Holly Mackay reveals hot tips for the new season of Isas This is Money

Our Awards | 7x Which? Recommended Provider - AJ Bell

Our Awards | 7x Which? Recommended Provider AJ Bell

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