I help emerging consumer brands grow through consumer-first thinking, marketing innovation, disciplined commercial execution, and leadership that meets the moment. Whether you're scaling into retail, evolving your positioning, or building a growth-ready marketing strategy, I bring structure without rigidity — and a collaborative, results-driven approach.
Through Brand Botany, I offer Fractional CMO and advisory support to CPG and consumer product brands in growth mode across beauty, wellness, personal care, home, and related spaces. Many are navigating moments that will define their next stage — team expansion, new distribution channels, or a brand reset. I bring real-world experience, strategic depth, and flexible support that aligns with each brand’s stage, structure, and ambition.
My perspective is grounded in over 20 years of marketing leadership at L’Oréal, P&G, Revlon, and Philips, where I helped accelerate the growth of some of the world’s most iconic consumer brands. I’ve shaped brand strategies across categories spanning beauty, personal care, and home, connected with consumers through online and offline touchpoints, and driven growth across multi-channel retail — including DTC, Amazon, and brick-and-mortar.
❓FAQs
🟢 What can I help with?
Marketing strategy, brand positioning, go-to-market planning, portfolio development, audience growth, and building marketing teams.
🟢 Who do I work with?
Consumer brands in growth mode, typically 2+ years in market and generating between $2M–$50M+ in annual revenue.
🟢 What type of support do I offer?
Flexible engagement models — from strategic intensives to ongoing advisory or Fractional CMO partnerships.
🟢 What sets me apart?
I combine global brand leadership with firsthand experience building within an emerging brand environment.
Company Details
Founded
-
Address
New York, Ny, Us
Industry
Business Consulting And Services
NAICS
Management, Scientific, and Technical Consulting Services
Management Consulting Services
Other Scientific and Technical Consulting Services
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