Brand Direction

Brand Direction is a brand development company, helping brands excel by forming brand harmony. Through developing a sound brand strategy, stemming from the heart of the company and including not only management but all employees, a clear and unified brand can be identified, developed and communicated to (and by) all target audiences – internal as well as external. We believe in collaboration in multiple dimensions – with clients and their target audiences, to network collaborations with other specialists. Be it digital content strategists, management consultants or graphic designers. In this way we build brands that work in harmony in all channels. The company works for clients in various fields – from industrial research, recruiting and pre-school to product design and digital communication. Working with Brand Direction can start with a workshop or a lecture – either on a set topic created for a range of needs, or an individually tailored – to identify the need, or start the process of building a brand strategy. Brand Direction is founded by strategist and creative Ida Alfredsson (MFA) – herself with a background in advertising and brand building in Sweden, New York, South Africa and Germany.