Brand Truth - Brand Strategy Consulting

Brand Truth is a specialist brand strategy consultancy. We help, challenge and inspire businesses and organisations to get the most from their brands. We achieve this by working in close collaboration with client brand leaders - typically heads of marketing and/or CEOs looking for significant improvements in brand performance - and their senior teams. Workshops are central to our approach. Based on a best practice brand development framework, we facilitate structured workshops to develop in-depth brand understanding and ideas that step change marketing performance and deliver brand-led business growth and strength. Because every brand has a unique set of challenges, we tailor our workshops and the overall process employed to fit each client. Typically our work falls into two broad areas. One is the definition of the overall ‘story’ a brand should tell to connect it with its customers and all those who contribute to it. This is about articulating in detail what a brand should stand for. The other is assisting clients to optimise their desired brand directions. This combines strategic and lateral thinking to guide the development of ‘on brand’ communications and/or to generate innovative and integrated brand-based initiatives. Specifically, our workshops cover: Brand Visioneering, Brand Blueprint Development. Brand Architecture, Brand Expression, Brand Execution Mapping and Brand Stretch. Additional Supplementary Services include: Brand Health Audits and Brand Stewardship Training. Our experience spans FMCG, retail, fashion, finance, tourism, destination and place branding, and international brand management.