Brand Act!Vation company information, Employees & Contact Information

Brands need help... - Are you truly activating your brand or are you just doing Marketing? - Is your brand portfolio a bit of a mixed bag? - Does your brand need a lift in awareness and sales? - Are you faced with objectives for growth with the same or less budget than last year? - Are you facing increased competition from branded and private label products? - Do you need fresh ideas? What is Brand Activation? Simply put, a brand is a promise. It is the pledge between your company and the customer. Your brand name, logo, and advertising instantly tell consumers what to expect from your product and what you stand for. Consumers are smart. They will call you out if something doesn’t quite jive in their minds. You have a responsibility as the defender of the brand to be strategic, consistent and honourable in the way that you market your brand. Brand Activation is the way that you bring your brand to life in the minds of the consumer. Brand activation (‘brand ǎk-tǝ-vā-shǝn’) Definition: Brand Activation is the seamless integration of all strategic Marketing programs and communications using a creative platform in order to activate consumers for stronger brand affinity, engagement and growth. ...Bringing your brand to life! Contact Steve Wallace today! Steve is a brand activation expert with the perfect balance of analytical, strategic, creative and executional skills. Steve’s expertise in driving brands to record levels of sales, market share and profits, is invaluable for clients’ brands. He is skilled at creative problem solving and his tactics are effective and efficient, attaining the maximum results with the minimum spend. His approach uncovers and transforms consumer insights into powerful, sustainable strategic brand activation programs. He is experienced in all elements of brand activation from strategy to creative to direct marketing to social media to promotions, in order to build consumer engagement.