The Branded Content Research Network explores media content that is funded or produced by marketers, including sponsored content, native advertising and influencer marketing. The BCRN is an international grouping of academic researchers, media-marketing practitioners and those interested and involved in policy and regulation.
The network was first established in 2016 with funding support from the Arts and Humanities Research Council (UK).
The network is managed by the Branded Content Research Hub based in the London College of Communication at the University of the Arts London. The Hub is a network-based facility for research, events and exchange, with an international advisory board. Amongst the main activities is the Branded Content Governance Project 2022-2025.This three-year international research project is funded jointly by the UK Research Councils (ESRC and AHRC) ES/W007991/1.
The BCRN brings together academics, industry practitioners and professional bodies (inc. Branded Content Marketing Association, Content Marketing Association), regulators, policy stakeholders, and other civil society interests.
Company Details
- Founded
- -
- Address
- London, Gb
- Industry
- Higher Education
- NAICS
-
Colleges, Universities, and Professional Schools
- Keywords
- Advertising, Media Industries, Governance, Communications Policy, Branded Content, influencer Marketing, Native Advertising.
- HQ
- London
- Competitors
- The Branded Content Project, Royal Content Research, Content works-editing, research and development of documents for Individuals and businesses!, Research Publication: Journal, Conference & Thesis Content Writer, Content Writing & Research Partners, Creation for Research and Content Development, Affordable Content Writing Service, SB Italia.
Branded Content Research Network Questions
Branded Content Research Network's website is https://www.arts.ac.uk/colleges/london-college-of-communication/research-at-lcc/branded-content-research-hub
Branded Content Research Network's LinkedIn profile is https://uk.linkedin.com/company/branded-content-research-network
Branded Content Research Network's industry is
Higher Education
Branded Content Research Network's top competitors are
The Branded Content Project,
Royal Content Research,
Content Works-Editing, Research And Development Of Documents For Individuals And Businesses!,
Research Publication: Journal, Conference & Thesis Content Writer,
Content Writing & Research Partners,
Creation For Research And Content Development,
Affordable Content Writing Service,
Sb Italia.
Branded Content Research Network's categories are Higher Education
Branded Content Research Network's founding year is 2016
