Brandihan

Brandihan is a design blog that focuses on following corporate and brand identity in the Philippines. We cover local branding both in concept and in the real world. Brandihan covers a multitude of topics involving marketing, design, and branding; both in concept and in the real world. We hope to bring a lot of discussion and analysis forward into the branding world; not just for experts and insiders, but also how branding gets seen and interpreted by everyone— from brand junkies down to the everyday person. The name "brandihan" is a made-up word; is is the act of doing or discussing branding, ideally with multiple people. We love to talk about branding! And we ourselves are casual brand junkies that have witnessed how Philippine brands have changed over the past few decades. Seeing that evolution and how people both interpret and become part of that evolution is exciting, and there really is a lot to talk about.