Great Canadian Brand Index (Gcbi)

Great Canadian Brand Index (Gcbi) company information, Employees & Contact Information

The Great Canadian Brand Index (GCBI) is a national, values-based measure of how Canadians perceive brands — not just by awareness or loyalty, but by what truly matters: trust, honesty, sustainability, and emotional connection. Built on original survey data and academic research, the GCBI ranks brands across seven core values and reveals how they are seen across regions, industries, and demographics. Follow us for insights that help brands stay relevant in a values-driven Canada.
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