BRANDing / Cools Dimitri Gustaaf E.V. /

Hi, I'm Dimitri Cools and with an experience of more than 17 years I dare to call myself a senior designer/art director. I started my career as a freelance designer for international agencies. After a couple of years I started my own graphic agency, called Cools Concepts. My highest skills are designing logotypes, creating names and guidelines for companies and brands, but also creating brochures, leaflets, websites and all graphical solutions. So that's exactly what I can offer you. No less, but always more. A company (or brand) is very comparable to a human being, with its own habits, face, language, attitude, ... It's very important to express these characteristics so customers and people recognize you as you are as a brand. The label you wear must tell people about yourself, therefor it is my belief that ethics = esthetics. Something good must be beautiful and something beautiful means it's good. Having an ugly face is better than having no face Quite a lot of companies are not interested in how they appear nor in what people think of them. Let me tell you it ís important, whether you believe it or not. Maybe your activities are not very cool neither sexy. That's no problem at all. But then please don't "dress" sexy. A lawyer for instance must represent coolness, professionalism and should better not wear high heels with a mini skirt. That's exactly the same brands should act. Be yourself and represent your identity!