Brands Trading

Having a brand in today’s fast paced world is inevitable for growth. We are professionals, with over 25 years of FMCG brand building & distributorship development in the Middle East and North Africa – MENA experience. At Brands Trading we do not leave marketplace perception to chance, we strategically work with our clients to ensure and maximize brand value and recognition. BRAND BUILDING Our area of branding expertise spans across different disciplines, including but not limited to: food, nutrition, confectionary, toiletries, personal care, feminine hygiene, pharmaceuticals, OTC and cosmetics multinational brands DISTRIBUTORSHIP DEVELOPMENT Our 360 advantage is a result of over two decades experience on the principal and distributor side. Multidisciplinary approach: 25 years of FM CG expertise ranging from merchandising, sales, sales management, key account management & development, trainers, coaches, country management, distributor management & development, brand marketing, category marketing, category solutions, trade marketing, shopper marketing, and general management. International approach: 25 years of working in the: GCC: United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain Levant: Lebanon, Syria, Jordan, Palestine, and Iraq North Africa: Egypt, Morocco, Algeria, Tunisia Europe: United Kingdom Multicultural approach: 25 years of partnerships with Arab, European and Asian cultures. Team approach: 25 years of working in a partnership spirit with over 22 distributors and their 642 staff members. Multitasking approach: 25 years of working with advertising, creative and media buying agencies, POSM manufacturers, consumer research, shopper research and market research partners.