Brand Vixen

Social media can have a significant impact on the success of your brand. However, it can also be incredibly frustrating. If you're not on top of the latest news, platforms, releases, and algorithm changes, you may find that you're exerting a lot of time and energy with little to show for it. Because social media began as a way to connect with friends and family, it's often considered to be a trivial piece of the marketing puzzle. That is far from the truth. It takes creativity, sharp wit, problem-solving, technical know-how, customer service skills, and much more to be successful on social media. It's not something to be passed off to an intern with zero support or an add-on item for an employee that already has a full-time job. Social media is not only an extension of your brand, and it's a direct line to your customers. It's a feedback loop and an invaluable crowdsourcing tool. It should be entertaining, interesting, thought-provoking, conversational, and more. When I started Brand Vixen in 2018, it was because I saw a major gap in the market. Few strategists were working with mid-size and larger companies to optimize their social presence. From strategies, content creation, and community management to digital ads and website optimization, I provide comprehensive solutions for businesses. My knowledge and expertise in the industry coupled with clients' willingness to allocate the time and resources required allows us to create a strong foundation and reap the rewards of our success.