Breakers Restaurants

Breakers Restaurants Ltd is a privately-owned company and master franchisor of the successful Kiwiana-themed chain of family-friendly Breakers restaurants. The first Breakers outlet was founded in Napier in 1997 by owners Mark and Penny Burt. The concept of speed, value-for-money and relaxed dining was still in its infancy back in those days, but today the chain now has a network of corporate- and franchisee-owned sites across the North Island of New Zealand. CORE VALUES OF THE BREAKERS BRAND Fast and friendly – relaxed, easy to identify, non-judgmental and laid back without being lazy. Not a pushy “in-your-face” brand with firm rules that make you feel you must comply. Instead, Breakers conveys a feeling that the individual can choose how they personally want to best interact with the brand in their own time or manner. Breakers also guarantees fast service by delivering meals quickly to your table. Value for money – not pushy, not a rip-off, and what you get is what you see. Kiwi lifestyle – Breakers is New Zealand owned and operated with the majority of food sourced in this country. The surf and beach theme reflects the Kiwi lifestyle, as does the friendly relaxed atmosphere. The way customers go to the bar to order fits with the Kiwi “Do it yourself” approach to life, the customer controls the experience, they decide when they are ready to be served.