BREXPLOR

BREXPLOR is the first national branding competition, workshop and conference event under the external division of HIMA Branding (OWL Club) S1 Prasetiya Mulya University. BREXPLOR comes from the words 'Branding' and 'Explore', collaborating with the Prasetiya Mulya Branding Club Alumni Association (IKAPRAMA), BREXPLOR aims to increase the interest and knowledge of young people in the world of Branding. Prasetiya Mulya University Branding Department is a department that studies real cases from various big brands in various industries. Students are taught how to identify Consumer Behavior, Consumer Insight, and Consumer Journey and how to activate, build, manage brands, and create practical and effective marketing campaigns.