The Brierley Institute is the first academic institute in the nation devoted to the study of customer engagement. Led by the Harold M. Brierley Endowed Professor, the Institute seeks to create a rich collaborative environment – an exchange of ideas, insights and practices – bringing together students, professors and business practitioners to advance knowledge and improve business practice, driven to understand how and why customers engage with brands and how engagement drives customer loyalty and value.
The Institute creates innovative learning experiences for SMU Cox MBA students that lead to successful careers in marketing, business analytics and consulting. These students learn to promote business practices that build customer relationships, leverage digital and traditional media, measure financial impact, and create customer experiences which engage customers and create loyalty and value. MBA scholarships and student research grants are awarded.
To advance knowledge and improve business practice, the Institute features an annual invitation-only conference focused on bringing scholars from top academic institutions and practitioners from well-known corporations together to develop faculty research agendas, influence curricula and solve current business challenges. In addition, the Institute offers faculty research grants.
Company Details
- Employees
- 1
- Founded
- -
- Address
- 6214 Bishop Blvd, Dallas,tx 75275,united States
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- HQ
- Dallas, TX
- Competitors
- Brierley Associates Corporation, Brierley J Recruitment Limited, Brierley Homes, Aerowave Technologies, Robert Koch Institute, Institut für Kommunikationswissenschaft und Medienforschung (IfKW) an der LMU München, Brierley | A Capillary Services Company, Onyx Golf Cafe & Lounge, Sedulo Group, Chr. Michelsen Institute (CMI).
Brierley Institute For Customer Engagement Questions
Brierley Institute For Customer Engagement's website is http://www.smu.edu/Cox/CentersAndInstitutes/Brierley
Brierley Institute For Customer Engagement's LinkedIn profile is https://www.linkedin.com/company/brierley-institute
Brierley Institute For Customer Engagement has
1 employees.
View email and phone details for 1
employees at Brierley Institute For Customer Engagement.
Brierley Institute For Customer Engagement's industry is
Advertising Services
Brierley Institute For Customer Engagement's top competitors are
Brierley Associates Corporation,
Brierley J Recruitment Limited,
Brierley Homes,
Aerowave Technologies,
Robert Koch Institute,
Institut Für Kommunikationswissenschaft Und Medienforschung (Ifkw) An Der Lmu München,
Brierley | A Capillary Services Company,
Onyx Golf Cafe & Lounge,
Sedulo Group,
Chr. Michelsen Institute (Cmi).
Brierley Institute For Customer Engagement's categories are Advertising Services
Brierley Institute For Customer Engagement's founding year is 2016
