Brad Harraman Email and Phone Number
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A proven customer engagement executive with extensive hands-on experience managing the creation of real-time, customer-centric marketing and technology experiences that inspire company growth and profitability.Unique expertise in the business development, management and oversight of multi-partner programmatic loyalty, customer engagement and sophisticated CRM programs appealing to specific market segments, including: retail, travel, CPG and QSR.Areas of experience:* Direct Marketing, Digital Marketing, CRM* Project Leadership * Loyalty Program Design and Implementation* Strategic Planning, Growth Strategy, Innovation* Financial Modeling and Planning* Database Management, Insights, Analytics* Complex Problem Solving* Market Research
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Director, Brierley Institute For Customer EngagementSmu Cox School Of BusinessDallas, Tx, Us
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Director, Brierley Institute For Customer EngagementSmu Cox School Of Business Jun 2023 - PresentDallas, Texas, United States
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Director, Brierley InstituteBrierley Institute For Customer Engagement Jun 2023 - PresentDallas, Texas, United StatesThe nation’s first academic institute devoted to the study of customer engagement. MBA candidates with a marketing concentration at SMU’s Cox School of Business can add a specialization in Customer Engagement by taking four highly specialized electives. A community of students, academics and corporate leaders, the institute examines and explores why customers engage with brands, and how that engagement drives loyalty and value. -
ConsultantBrierley Institute For Customer Engagement Aug 2019 - May 2023Dallas, Texas, United States
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ConsultantThe Brierley Group Jul 2018 - PresentDallas, Texas, United StatesAn innovator in the Loyalty & Customer Engagement industry — designing and delivering profitable relationship management programs and technology solutions that creatively engage consumers in direct relationships.Provide customer engagement, loyalty, research, social media, business development and marketing operations consulting services to clients of The Brierley Group, LLC, and companies under their investment umbrella, including a proprietary Rewards for Engagement technology platform and the ongoing commitment to the Brierley Institute for Customer Engagement at Southern Methodist University’s Cox School of Business. -
Senior Director, Marketing And Strategic PartnershipsBrierley+Partners May 2015 - Apr 2018Dallas, Texas, United StatesA technology-based marketing solutions company, offering a full range of services: digital and direct marketing, loyalty program design, CRM strategy, consumer analytics, technology, account management, multichannel creative, production and fulfillment.The industry-leading, proprietary LoyaltyWare®/LoyaltyonDemand® technology platform is uniquely robust, modular, flexible and quick-to-market and supports some of the best and most recognized loyalty and customer engagement programs for clients across the globe.Brierley is U.S.-based and is a wholly-owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. -
Senior Director Of StrategyBrierley+Partners Jan 2013 - Apr 2015* Acquired by Nomura Research Institute, April 2015 *
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Vice President, MarketingE-Miles Dec 2007 - Aug 2012A revolutionary online advertising channel that rewards consumers with frequent flyer miles for the time they spend reading and reacting to marketing messages that have been preselected to match their preferences.* Acquired by e-Rewards, Inc., November 2010 * -
Vice President, MarketingOn-Call Vacations Nov 1998 - Aug 2008ARC-approved travel agency tailored to affluent travelers over the age of 55, serving as an exclusive member booking engine and concierge service for the United Airlines Silver Wings Plus program. -
Member Acquisition, Retention And Marketing Communications ExecutiveE-Rewards Feb 2002 - Dec 2007The global leader in permission-based online sampling and survey data collection and reporting – currently operating in 38 countries as Research Now.* Acquired by Court Square Capital Partners, April 2015 * -
Vice President, Marketing CommunicationsRelationship Management Programs (Dba United Airlines Silver Wings Plus) Jun 1999 - Feb 2002General Contractor of fee-based membership programs for clients on an outsourced basis, aimed at various market groups such as: seniors, luxury travelers and sports enthusiasts.
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Client Services, Account ManagementBrierley & Partners May 1992 - Jun 1999Supported the design, implementation and marketing management of some of the most recognized, multi-partner loyalty programs, including: * United MileagePlus® and Silver Wings Plus®* Hilton HHonors®* Hertz #1 Club Gold®, Hertz American Experience* Neiman Marcus InCircle®, Neiman Marcus Gold Card and NM Plus® * FedEx Extras®* Blockbuster Rewards®* AT&T True Rewards®
Brad Harraman Skills
Brad Harraman Education Details
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Marketing, Finance, Economics
Frequently Asked Questions about Brad Harraman
What company does Brad Harraman work for?
Brad Harraman works for Smu Cox School Of Business
What is Brad Harraman's role at the current company?
Brad Harraman's current role is Director, Brierley Institute for Customer Engagement.
What is Brad Harraman's email address?
Brad Harraman's email address is bh****@****hoo.com
What is Brad Harraman's direct phone number?
Brad Harraman's direct phone number is +121478*****
What schools did Brad Harraman attend?
Brad Harraman attended Southern Methodist University - Cox School Of Business.
What skills is Brad Harraman known for?
Brad Harraman has skills like Online Advertising, Marketing, Lead Generation, Direct Marketing, Management, Marketing Communications, Crm, Public Relations, Trade Shows, Interactive Marketing, Analytics, Copywriting.
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