Brimag Group

The Brimag Group is a group of companies based in Israel that are focused in the field of the import and distribution of household goods and consumer electronics. Brimag is the official importer in to Israel of LG Home Appliances, Beko, De'Longhi, Rosieres, Braun, Panasonic, Kenwood and BaByliss. Brimag also holds a portfolio of local brands that serve the local market such as Graetz, Chromex, Apex and more. Through its 50% stake in Isfar Consumer Goods Ltd., the Brimag Group is also the local importer of Sony Electronics, PlayStation, Dragon Gaming Gear and Elica. Brimag Systems, a wholly owned subsidiary, is the importer of LG Commercial HVAC solutions. It deals with the import, distribution, supervision and service for home air conditioners and advanced air conditioning systems made by LG Electronics for the professional field. Brimag Service, also a wholly owned subsidiary, is the only in-house service company in the Israeli home appliances sector and offers Brimag's consumers a leading after-sales and technical service for all goods imported by Brimag. Brimag Group also holds a 38% stake in JSC Elit Electronics - a leading importer, distributor and retailer of consumer goods and electronics in Georgia for some of the world's leading brands. In the field of retail, Brimag Group is active via Metro - a chain of shops launched in 2021, running as an operational franchise system. Brimag is a publicly listed company on the Tel Aviv Stock Exchange (TLV: BRMG) first traded in 2005. Around 350 people are employed by Brimag and it's wholly owned subsidiaries.