Bring Yourself 2 Work

BY2W was founded by Ian Buckingham, author of Brand Engagement & Brand Champions; former partner at ground breaking internal communications consultancy Smythe Dorward Lambert and founder of Interbrand Inside. Our core belief is that people are most effective at work when the culture allows them to be themselves. This leads to the right conditions for employee engagement which in turn results in innovation, advocacy and a willingness to keep the promises made about the organisation and the brand. We help organisations make the most of opportunities arising from a need to change focus, emphasis or outcomes whether that's a brand redevelopment or refresh; implementation of a specific change porogramme; mergers; acquisition or simply an improved way of working