BritCAT Challenges

BritCAT Challenges a 'non for profit' company established by founders Mark Angell and Luke Yeates in 2004 set out to campaign and carry out a world record attempt to sail around Britain in an 18ft Catamaran. BritCAT Challenges was responsible for campaign management including budgeting, logistics, sponsor and supplier negotiations. Marketing and communication elements were also handled by BritCAT Challenges from website development and content creation to increasing awareness and activation of sponsorship for partners. Company activities culminated in the completion of a world record with a record setting time.