Brown Sugar 1st

Hello, USA! Founded in 2011 at a small farmers' market in Aoyama, Tokyo, Brown Sugar 1st began as a humble baked goods shop with a passion for natural ingredients and wholesome flavors. Over the years, we have grown into one of Japan's leading natural food companies, now proudly supplying our products to over 3,000 grocery stores across the country. Our success is rooted in our unwavering commitment to creating food that is delicious, healthy, and kind to both people and the planet. From day one, we have believed in the power of good food to connect communities, inspire better choices, and shape a sustainable future. What We Offer At Brown Sugar 1st, we specialize in crafting premium-quality snacks and vegan butter that align with our mission: “Better Food, Better Future, Better Humans.” Plant-Based Snacks: Designed for both indulgence and wellness, our snacks are made with responsibly sourced, minimally processed ingredients that deliver incredible taste and nutritional value. Vegan Butter: A creamy, plant-based alternative to traditional butter that is perfect for cooking, baking, or spreading. It's dairy-free, cruelty-free, and made with sustainability in mind. Every product we offer is a reflection of our values—high-quality, natural, and environmentally conscious. Our Global Expansion In 2025, we are proud to embark on a new chapter with the establishment of our U.S. subsidiary in New York City. Located at 575 Lexington Avenue, our American headquarters mark an exciting milestone in our mission to bring our Japanese heritage and passion for natural foods to a global audience. Our team in the U.S. is dedicated to creating meaningful partnerships with retailers, distributors, and customers who share our vision for a better food system. Together, we aim to redefine the way people enjoy food—one snack, one meal, and one conscious choice at a time. Our Legacy and Vision From the bustling streets of Tokyo to the vibrant markets of New York, our journey!