Brown Town Rising

Witness the rise of South Asian football culture. South Asian heritage players are making unprecedented strides in the world’s major football markets. The PFA in England and Wales reported a 29% increase of South Asian representation in the professional leagues during the 23/24 season, with similar trends sprouting in Europe and North America. Whilst breakthrough is happening in these football-dominating markets, the sport is also increasing its following across South Asia’s own vast populations, steadily growing its foothold in markets long-dominated by cricket. Brown Town Rising documents this unprecedented rise in South Asian football talent, connecting cultures across continents and ready to harness the seismic impact that will take place in broader culture; when this long coming breakthrough of representation has its inevitable watershed moment.