Better Ways

Better Ways Inc. is to the Better Ways empire as Alphabet Inc. is to the Google empire; made up primarily of the four main sectors: Soc, Better Ed, Better Engineering, and Better Future—Better Ways acts as a vertically integrated startup accelerator and venture capital fund, circulating the profits of the already-established businesses to fund new projects. The four sectors parallel the four pillars of the Bettre ideology—communication, education, automation, and creativity, which are all built upon the foundational value of equitable access to those pillars. The business ethos is based on the concept of replacing a high marketing budget and bait-and-switch business model to maximize shareholder profits, with a culture of developing well-engineered products that, once released, can be maintained by a skeleton crew to minimize expenses—while sustaining profits and using brand recognition to promote new product releases.