The Guerrilla Marketing Society

Boston University's only student-led club functioning as a marketing consulting group for companies — from startups to restaurants to established brands. We are a group of driven individuals with a passion for exploring unconventional marketing tactics. Our mission is to educate our community of BU students through hands-on experience. Members of GMS function as a pro-bono marketing agency with an emphasis on Guerrilla Marketing tactics for clients ranging from B2B to B2C companies. Our past clients include Expedia, Spotify, Runkeeper, Bevi, Lady M, The Chicken & Rice Guys, Finimize, Platejoy, and more. We work to produce profitable results utilizing a minimal budget. Our philosophy is centered around implementing innovative economical strategies & tactics of modern day marketing to achieve results. Students learn skills on industry & market level analysis, primary consumer research, data analysis, creative planning, cost analysis, and more. Interested in partnering with us free of cost? Contact bugms@bu.edu