Bullseye Analytics Group

Bullseye Analytics Group is a boutique consulting firm, helping clients get the most out of their investment in data. We work with our clients in (1) improving data quality and (2) properly analyzing data using statistically-proven methodologies. Being able to identify the right data, capture it and manage it across multiple sources–all while maintaining its integrity–is the first step in building data-driven business strategies. We specialize in analyzing, assessing, cleaning and organizing our clients' data to ensure it is “analysis ready”. Our capabilities in data mining, predictive modeling, statistical analysis and customer profiling, provide our clients with insight into their customers – who they are and what are their behaviors - enabling them to make informed fact-based marketing decisions. We believe in measuring results – and since we use disciplined methodologies, our clients have confidence in knowing the results are robust and repeatable over time. Our clients benefit from over 30 years of experience in using, exploring and analyzing data in the following industries: financial services, investment, publishing, education, pharmaceutical and catalog marketing.