Bureau11

Championing a new kind of cross-disciplinary approach bringing together anthropology, technology, creativity, consumer voice, and most importantly the art of the story. Companies excel at creating business models and brand strategies whether blue or red ocean, around economic value and consumer need. Their high growth and scale revolves around speed and brand strength equating to a narrative brought through in storytelling that encourages engagement and amplifies tribal belonging. And then you have the economies, focused on monetization, efficiency, and productivity growth. But. There's a disconnect in who, what they want to stand for, their ethos, their brand equity, and what they are producing. To address this disconnect, I launched a practice that creates symbolic and business value for brands in the aspirational, eco/sustainable economy. It addresses questions like, “What is good for my brand long-term?”, “How is this business decision going to impact our brand?” or “what are the main objectives of our growth?” We work with brands to shift their brand narrative and competitive strategy, create and distribute new brand symbols, and to ensure that a brand’s products and services create both monetary, cultural, and societal value. Our practice is rooted in five brand strategy models and their underlying business architectures. These models chart different growth trajectories and define how brands create product portfolios, expand into new categories, saturate their market, and protect their pricing power. Through a proprietary methodology that combines a deep dive into a company, business and brand modeling, and holistic brand management, we collaborate with you. •LIsten to the consumer through qual/focus groups and internal intake briefs •Build their own brand identity versus imitating competitors' marketing •Build an authentic, engaging community •Prioritize products/ services lines •Adopt value vs volume approach •Define, protect